In the process of being passed onto a new generation, we were asked to redesign their identity to reflect a current and more accurate representation of their family business. While becoming a distinguishable identity in the Granville Island Public Market and being unique in comparison to their local competitors, we wanted their brand to reflect their roots and their original look while elements of their identity really personified the key strengths of their business: quality, care, trust, service, and longevity. In short we envisioned their identity to speak of a place that truly offers finest quality meats.